PokerStars Press Release
Cancer Research UK recently launched a new mobile app called Play to Cure: Genes in Space, a ground-breaking mobile game that analyses genetic data while you play, enabling anyone to help accelerate cancer research. The Rational Group, through its corporate giving programme ‘Helping Hands’ is proud to be supporting the game, which will help scientists discover cancer-causing genes and develop new life-saving treatments.
Today is World Cancer Day, and as part of the Play to Cure: Genes in Space launch, Rational Group staff in London and the Isle of Man were joined by TV presenter Jeff Brazier, BBC Radio One’s Dave Vitty, and a host of Team PokerStars Pros to raise awareness for Cancer Research UK and try out the game.
Team PokerStars Pro Eugene Katchalov said: “I really enjoyed playing the game and think it’s amazing that by playing a video game people can contribute towards cancer research. I’m proud to be associated with PokerStars and involved in the launch of this fantastic project with Cancer Research UK.”
MOBILE GAME CONCEPT
The concept started back in March 2013: two PokerStars employees were invited to join Cancer Research UK scientists and teams from Amazon, Facebook and Google to help design and develop a mobile game that would aid cancer research. It’s difficult to spot gene patterns using computer programmes, but the human eye is very good at doing, so the idea for a mobile game that analyses genetic data in a fun and engaging way was born.
Rational Group Head of Corporate Giving Sue Hammett said: “As a technology company, we are very proud to see that our highly skilled workforce can have a real positive social impact through this exciting project. We are all so excited about the game – it’s a unique way to help Cancer Research UK with their amazing work and great fun at the same time.”
HOW IT WORKS
In the game, players have to navigate a spaceship along an intergalactic assault course to collect a fictional substance called Element Alpha. This Element Alpha represents genetic cancer data that Cancer Research UK scientists need to analyse on a daily basis. By navigating the spaceship throughout the game, data is collected that helps scientists to discover cancer-causing genes and develop new life-saving treatments. Further information and a short video that previews the gameplay can be viewed here:http://psta.rs/1gJn8xN
Play to Cure: Genes in Space is available from the Apple App Store and Google Play for Android. For further information, please visit: www.genes-in-space.org.uk
Story courtesy of PokerStars